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That is my impression.
And they need to take more notice of the messages that they are sending out.
The discussion of the Waypoint successor was like a bad flashback to the xbone launch. It sounded very TV oriented, interactive TV, programming, network. The choice of wording set the wrong tone. It wasn't for gamers.
Interactive programming doesn't excite me. (in my guise as a gamer)
Investment systems don't excite me.
Customer engagement, tracking customer journeys, targeted content... I understand the importance of that stuff. I know why 343i thinks that it is important. They aren't wrong but those aren't the messages that they should be putting out to the customers. Someone mixed up a board presentation with a gamer site chat. Wrong message for the wrong audience.
Do they need a new spin doctor?
They come across as corporate. Is corporate stifling who they are or are we seeing them as they really are? Where is the soul of 343i's Halo? Where is the heart?