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Yeah, me too.
I suspect possibly franchise fatigue, and the public at large not being impressed by Halo post-Bungie. It's been a long time since Halo was the "game to have."
I do wonder how significantly digital sales play into this. I bought digital (I buy everything digital), and so did quite a few other folks that I personally know.
I also wonder if it's just the way the game is designed in general. It does feel like a relic of an older era in a way (a good way, in my opinion). It's very old school with a clear linear campaign, no open world, no always online, no progression system, etc. As much as a lot of folks rail against all of those things, the public at large seems to enjoy them (even crave them). I wonder if it's just people feeling like an 8 hour campaign and a week's worth of multiplayer wasn't worth the purchase (because let's face it, Black Ops came out and everyone was going to migrate to that anyway).
Who knows? It's disappointing, though, as I feel like this is the best Halo game in quite a while, and I think it was pretty refreshing to just be able to jump into a clearly defined campaign without any leveling/progression system.