Who said anything about you or loyalty? He said the "super core guys", whatever that means, will buy different devices for different stuff, while most people will prefer fewer devices, which is what they're providing, and he said he thinks people that are just interested in gaming will still go with their console.

: Our experiences are very different though.
: I have never seen any of my UK based friends use their Xbox 360's for
: anything other than games.

Well over here it's pretty common. You guys can at least use Netflix and YouTube, right?

: The machine that is being promised to you is not the same as the one that
: will arrive here.

How can you guarantee they won't provide more/better service this time, especially since they're pushing this angle so hard?
If they don't, well, they probably don't really care-- I'm pretty sure a large majority of their money console-wise comes from America.