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I've read most of this thread and you're convinced that American screen printing is really expensive.
You're wrong.
My mom worked in the Promo Item industry for almost 15-years now. She owns her own business after working for another company until a few years ago. We had a giant printer in our basement and I've given out Community Customs t-shirts for years.
For once, I actually do know what I am talking about. That's why I originally asked about the colors and material, I wanted to double check with her personal printer and their rates. Basically, they said anyone who pays $30+ for a t-shirt, even double-sided and full-sized art, is insane(or at a concert, as mentioned above.)
For a polyester t-shirt, with 5+ colors, and double-sided art on both sides? MAYBE $25.
But that's only because you're selling them individually instead of in sets of 100. If you got 100 of them and sold them yourself, you'd be able to get them for about $10-12 a shirt, then sell them for upwards of $15-20.
As much as Korny and I have issues, he is 100% right on this.
No one is going to pay $55 for a t-shirt. Even with a 30% coupon, it's still waaay overpriced.