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: I don't see why spreading an unconfirmed rumour would lessed the impact of
: the actual announcement. Confirmation of a rumour can be just as exciting
: as the initial hit of said rumour. Sometimes it might actually prime it.
: And really, what danger would there be in attempting to build hype this way?
Also, people who might buy a system based on the confirmation of a rumor have time to prep their wallet before the rumor is confirmed.