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Let me stop you right there; go listen to the documentary that came with Halo 3 again. I'm pretty sure NOBODY at Bungie said anything remotely like that.
My point was to gently remind you that good companies RARELY rest on their laurels - or think that the game they just released was the best thing ever. The good ones always see the flaws in the recent release, and what they want, more than anything, is to put something out that fixes those.
Cody's right, in this case (in my opinion). Halo 4 was a commercial success, and the hype for Halo 5 (or whatever it's gonna be called) has not been hurt in any substantial way by the gripes that members of this forum (or other forums) have expressed. I don't think there's anyone at 343 that is saying "we put out the best game ever, and if we just copy that for the next one we're golden" - but I think you're mistaken if you think that they're trying to up their game just because some people on a forum complained that Halo 4 was the worst Halo ever.
They're trying to up their game because they want to make a better game than the last one they made.
Which was, no matter what people here say, a commercial success.