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Look, I'm not saying that Halo 5 is necessarily going to have tanked after the dust settles, but there's a lot more to carrying a successful franchise than getting a single title to sell a lot.
Check out the FFXIII sub-series. First title sells great, but pisses off the core fanbase. Sales for the second title are roughly half of the first. The third has still only had a Japanese launch and nobody really knows what it'll look like when the dust settles, but said Japanese launch was about half the size of the second title's.
Halo 4's launch was surrounded by a lot of interest in what a new company could bring to the table, and 343i played the Trust Us™ line quite effectively. That's gone. If Halo 5 absolutely rocks, it'll bring people back, but that's sort of the point; it's probably going to have to bring people back, because Halo 4 has lost a lot of people's attention.
Selling well on a single title is all fine and dandy, but it's hardly the only metric of success when you're managing a franchise that's attempting to push millions of $500 hardware units.