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: Standardize production for a story arc. I.E. Trilogy.
: Recycle.
: Re-use.
: Reduce unnecessary technological innovation.
: Improve story content.
: Increase story content.
: Decrease time between releases.
: Watch the fans go wild with their new toys.
You seem to be way overestimating the amount of people who give half a shit about story. Multiplayer is the reason most people buy games, and they want a new experience with every iteration. CoD being the exception (as far as a fresh experience).