:

: Frankie thinks that the issue that people had with Halo 5's storytelling is
: that "they loved Blue Team, they liked Osiris, but they wanted [more]
: Chief"... Surely 343 can't be that dense.

Highlighted in this Kotaku article on the many issues with Halo 5's campaign and Frankie's sugarcoating of them:

As for whether O’Connor’s comments reflected an accurate understanding of what went awry with Halo 5’s campaign, I asked Microsoft PR if I was missing anything. Here’s a 343 spokesperson responding and demonstrating, thankfully, that he and the rest of 343 recognize that there were other flaws worth addressing, too:

“In our recent interview with GamesTM, we offered a couple of examples of learnings and feedback we’ve received from the community in response to “Halo 5: Guardians” – such as a desire for a greater focus on the Master Chief, the perceived disconnect between some of our marketing and in-game story or the effect splitscreen’s omission had on our fans. These are clearly not our only learnings, and as with every game in the series, the lessons we learned – good and bad, are manifold, nuanced and elements we’re looking forward to wrangling, addressing and improving upon in our next major release.”

Hopefully 343 finally realizes that the answer to weak characters and plot is not to simply toss them aside in favor of new ones, but to make existing characters and stories more interesting and meaningful (and not stuck in material outside of the games).