: You do not have to be the one whom the product is actually for for the ad to
: be targeted at you. In the example of tampon ads, they create anxiety in
: both men AND women. The man worries about the mess, and the women worries
: because the man is worried about the mess, which creates more pressure to
: buy tampons!

You know, I've been in a relationship for a good number of years now with the same girl. I think I can safely say that not once, ever, in all of these years, have I ever worried about her "mess" as a result of what tampons she purchases. Likewise, I feel fairly confident in saying that she has not once, ever, in all of these years, worried due to my supposed worry (or lack thereof). Also, when I still watched tv and I saw a commercial like this, I more or less completely ignored it and never gave it a single thought.

Basically, I don't know what the fuck you're talking about, but this is probably the biggest load I've ever seen you drop, and I want whatever you're on.