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There were 114 million American viewers of last year's Super Bowl. That's twice the number of 360s that have been sold over the past eight years.
The market for fantasy football is arguable bigger than the entire market for video games. Microsoft invested quite a bit to make the Xbox One the official console of the NFL. If the annual sales of Madden are any indication, there are millions of gamers who also like football. Why not target them both?
Complaining about Microsoft's strategy here is nothing more than frantically searching for something -- anything -- to attack them over. If you want to complain about the Xbox One, there are other avenues to pursue.