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“We’re going to redefine longform storytelling,” a Lucasfilm employee boasted to me, and I believe it. For the first time in franchise history, the arc of the new trilogy is planned out in advance. They’re taking this story someplace, not just picking up the loose ends and figuring out where to go next with each new film. Even with the Prequels, which had a predetermined ending, Lucas was kind of making it up as he went along.
That longform vision alone is exciting. But what’s more, they’re going to weave this story through cartoons and books and comics, making every piece of side story count. Star Wars has too long been a central series of movies surrounded by absolutely disposable books, comics and games. No more. You won’t have to know that stuff to follow the main story, but if you do know that stuff you’re going to be rewarded. As a nerd I like knowing that stuff, and I like knowing it counts.
I can't even imagine that Halo is even really the first big franchise to do such a thing.