Looking back I realize I said "they need to find the right niche", by which I didn't really mean 'niche' (community) :P, but hopefully clarified by the following "balance" - find the right game chemistry to provide a game for both ends of the scale. Give up the chart-topper (which as demonstrated is making Halo more short-lived), but still provide a solid game that appeals to the 'new generation', as it were, as well as the vets. Halo may no longer be #1-for-months material. And really, that's just fine. Just hopefully don't let it fizzle out. I don't believe it's in that spot yet.