: I agree that bad writing exists and I agree that good writing exists. But I
: also think that good stories exist and bad stories exist.

: The ideal scenario would be to have a good story written by good writers.

: Anyway, lets not worry about 343's past track record. Let's see what they do
: with what they have.

What makes a bad story though? If you describe problems with a story it's always going to end back up at writing. Arcs, structure, characters, dialogue—writing. Even in video games visual storytelling isn't the driving force.