: I think this is fantastic. It's a quirky, cute way to A: Have a Siri
: Competitor and B: Give fans something cool.

Don't misread my comment: I fully understand the need for a development studio and publisher to profit from their product. And Halo is a product. But there are also ways to respect the source material and your audience while doing so, and I think that Microsoft either just doesn't get it or doesn't care about it. Time and time again, they have shown a certain lack of awareness in that regard.

I worry the Cortana phone "assistant" won't respect the character of Cortana. And being a Halo fan since the Blam! days, Cortana is kind of on a high pedestal for me (which may very well be my own problem).