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Years ago, HBO had a place - a very, very tiny, short-lived place - in a Halo-themed ARG I ran. It's been 5 years, but I've finally got the case study about the project published. Well, the prologue at least...
Did you make friends with @intimation? Do you remember ARGs?
Intimation: A grassroots ARG case study
Yeah it's long. Maybe now I can relax and really just play some Halo again without this nagging "publish me!" voice I've dealt with for years :)
But really, this was a very special project to me, and it still is, with all its ups and downs, and an amazing PM team. One day it will continue, in some form!
But maybe, hopefully, the I Love Bees story will be continued first...? :D