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The reality of the situation with cosmetic items of any type is for other people to see the items, they have to have the assets available so they can actually render them.
So the TU added the data to everyone's Xboxes, but you can only set it as equipped if you've purchased the software key to enable equipping it.
Every game that has cosmetic items does this. Everyone has the data, but not everyone is allowed to use the data.