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Why are you defending this practice? Why are you using marketing speak (experience)? Why are you so brainwashed?
A seamless experience is one where I turn on my xbox and see no ads whatsoever. This is your living room for crying out loud.
I have no cable TV. That plus HBO GO, BluRay / DVDs, plus the internet and adblock safari, means I can watch anything I want and not see a single ad. It's so great you don't realize how bad things are until you go back and have to see one.
What happened to your house being your castle?
: It's a glass half empty/full situation. You can choose to look at like you're
: being bombarded with subversive unwanted extraneous content you'd rather
: not have and that they're "tricking" you into seeing it even
: though you're paying already (the Gold argument), or you can look at it
: like a more fleshed out experience which provides tidbits of info you
: will more likely find interesting while you browse (which studies have
: also shown positively) that you can ignore if you want, which provide the
: advertisers and service provider with more revenue to improve your
: experience (which means both keeping you as a customer and yes keeping
: their clients as clients).
Improving my experience means as little between my me and my game or film / show as possible. This is why I only see films at industry screenings, or high end theaters now: no ads before the film!
: If XBO were plastering ads all over the dash like news sites or blogs,
: especially those full screen popups or timed splash ad pages - THEN I
: think you'd be on much more solid ground for complaining.
Have you ever had a problem with the ads loading? Your Xbox has that little spinning circle thing and you have to WAIT UNTIL THEY DO.