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: Sony has ads, but only when you connect to the store, and then ONLY FOR
: GAMES, which you are looking to buy anyway because you are IN THE STORE.
Umm... and look at how quality PS's online service is. (Another thread above is already littered with criticism)
Also, this is not like unwanted ads plastering your vision. As described, this "advertising" isn't the "advertising" everyone villifies. Their intent is still to provide a relevant, seamless (as much as possible) experience. Not cake your intended experience with annoyance and clutter you mentally train yourself to ignore.
It's a glass half empty/full situation. You can choose to look at like you're being bombarded with subversive unwanted extraneous content you'd rather not have and that they're "tricking" you into seeing it even though you're paying already (the Gold argument), or you can look at it like a more fleshed out experience which provides tidbits of info you will more likely find interesting while you browse (which studies have also shown positively) that you can ignore if you want, which provide the advertisers and service provider with more revenue to improve your experience (which means both keeping you as a customer and yes keeping their clients as clients).
If XBO were plastering ads all over the dash like news sites or blogs, especially those full screen popups or timed splash ad pages - THEN I think you'd be on much more solid ground for complaining.