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: This is why:
: http://sticktwiddlers.com/2013/06/28/xbox-one-dashboard-created-with-advertising-in-mind/
: When you all tacitly accept ads, it now goes further. Thanks for not
: rejecting them on principle and thus ruining the next xbox.
One of these days we'll have to wait to be able to get into a match, not because we haven't been matched with a team of similar skill yet, but because we have to watch the mandatory number of seconds of ads before proceeding into our chosen visual entertainment experience.
This was only a matter of time: advertisement is everywhere.
I still think they should set us up with side-scroller competitive games whilst we wait for a match, tho ^^ Or at least let the host torture us with YouTube videos or something.