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Effect is much the same.
We know it goes on, but one of the GoW3 staff has just outright stated they do it on purpose.
“We put in an achievement which was to beat a boss wave in horde as 5 Onyx guards. That meant the only way you can do that is not only you buy the DLC, but you had to get 4 friends to buy the DLC so that you can come together to get this achievement… so I was actively trying to promote people to buy the DLC, but it was one of those things that actually turned out to be more a marketing tool and find out people who really want this achievement.”